Not so long ago, Volkswagen dealers could coast to solid monthly sales. But nobody’s shifting into neutral these days.

The recession let the air out of auto dealers’ tires, flattening U.S. sales by 18 percent in 2008 compared with the previous year. Detroit’s Big Three asked Congress for a $34 billion bailout. And Toyota has warned investors to expect the automaker’s first-ever annual loss – something in the neighborhood of $1.66 billion.

Faced with those statistics, LaBov & Beyond, a local marketing and advertising agency, is looking for ways to hit just the right note as it addresses the grim reality while rallying the Volkswagen faithful. Read this Journal-Gazette article, written by Sherrie Slater.

To learn how you can thrive like this in a down economy come to the discussion with Barry LaBov next week.

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