We recently had the pleasure of sitting down with Google‘s Web Analytics Evangelist, Avinash Kaushik at the JMP Innovation Conference in San Jose, CA. Avinash also is the author of “Web Analytics: An Hour A Day“, which brings together many of the insights from his blog.

In this segment Avinash shares lessons about starting his own blog Occam’s Razor… His blog has become the leading authority on web strategy, using a common sense approach to testing and discovering what delights the customer. In fact so much so that Google lured him back into “corporate” life, to evangelize the values of this common sense approach.

Whether you are in charge or part of strategy, marketing, technology or process improvement, you’ll want to see what he has to say. We think you’ll begin to understand why so many people look to Avinash for regular insights.

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